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Leading Business Growth Expert to Share Secrets of Alignment, Execution
Top business attorney Jeff Redmon and leading accounting and financial advisory firm Olsen Thielen will host the second senior executive workshop by four-time North American Business Coach of the Year John Lankford May 11 at the Olsen Thielen offices in Roseville.
Lankford, the CEO of Premier Development Solutions, will share business and revenue growth secrets for participants as he presents the topic, “Execution Starts With Alignment: An accountability blueprint for leaders that works.”
“There has been significant research concluding that organizations often have some semblance of a plan, but when they fall short of reaching their goals, it is not because of failure to plan, but failure to execute,” declared Lankford. “This workshop is going to share solutions around how to execute more effectively, what the best of the best are doing, and what we can learn from them.”
Lankford said his firm has just completed a nationwide survey of 33,000 senior executives that asked them to share their top business concerns, and he termed the results “staggering.” Details of the survey will be shared with May 11 seminar participants.
The senior level, invitation-only executive workshop from 1:30-4 p.m. on Friday, May 11 is being co-sponsored by Olsen Thielen CPAs, EBITDA Partners, Premier Development Solutions and Inner Circle (http://wi1.theinnercircle.com/). The workshop fee is $297. Participants may pre-register by calling Redmon at 715-386-0100.
“John is all about creating results. A results-oriented leader like John Lankford is someone I want to expose my clients to,” said Michael Bromelkamp, principal at Olsen Thielen. “John is a gift we look forward to sharing with our clients at this seminar, and in other ways we are thinking about for the future. He is truly someone with insights, knowledge and practical experience we all can learn from.”
Commented Redmon: “Because of the huge success of his presentation in February, we are absolutely pleased to bring back John Lankford, the 2007-2010 North American Business Coach of the Year four years in a row, as our executive seminar leader May 11. The last event was a sold-out success, and participants are still talking about the multiple ROI value of the program and the techniques they were immediately able to apply to enhance their operations.”
Power of 2 – “Those who collaborate achieve the mission. Those who go it alone are likely to fail. This basic principle is too often forgotten. Power of 2 is required reading for anyone, in any kind of organization, who intends to get the job done.” Retired Army Lieutenant General Russel Honoré
Power of 2: How to Make the Most of Your Partnerships at Work and in Life was written by Rodd Wagner and Gale Muller of the Gallup Organization based on their study of partnerships, those that worked and those that didn’t. Power of 2 details the eight elements research showed prepare partners to succeed in their most important endeavors. (Order the Book from Amazon by clicking here).
We’re In This Together: There are very few things in life that you do all by yourself. Even great individual accomplishments like Lance Armstrong took a team, on the road and behind the scenes. Mohammad Ali alone in the ring but had his corner men and trainers. Power of 2 tells those crucial ingredients that when combined not only accomplish great things but can be personally rewarding.
Eight Elements of a Powerful Partnership:
- Complementary Strengths: Individuals are not well rounded but pairs can be.
- A Common Mission: A shared agenda is critical and will often cause personal sacrifice to make it happen.
- Fairness: We all want and need fairness. Fairness is an essential quality of a strong partnership.
- Trust: Working together will require some measure of risk. Without trust, it seems easier to work alone.
- Acceptance: Your idiosyncrasies are not obvious to you but your partners are. Accepting each partner for who they are despite some friction makes for a better partnership.
- Forgiveness: He who is without sin may cast the first stone. We all make mistakes. When anger and revenge outweigh forgiveness the partnership will fail.
- Communicating: Communication keeps the relationship synchronized. In its early stages it prevents misunderstanding and later adds to efficiency.
- Unselfishness: It’s not about you but working toward a common goal and gratitude for seeing your partner succeed adds to the satisfaction meter of great partnerships.
There is a test: As you might expect, Gallup has a simple test involving three questions for each of these Eight Essential Elements asking for a 1-5 rating. An average score of less than 3.6 indicates your partnership is suspect.
You hear me obsess about the Gazelles Growth and Leadership Conferences. It is a great opportunity to see the thought leaders of business. This May, Jim Collins will speak about his new book, Great by Choice. Collins only does a few speeches a year and this is his third time back to a Gazelles Summit. My good friend Kevin Daum will also be presenting his unique insights on video marketing.
If you have interest in attending, contact me at jredmon@redmonlaw.com and I can get you all signed up.
On Tuesday, April 17, from 6:30-8:30om, JA Counter will be presenting Fun In the Workplace is Serious Business! Learn why with:
The Levity Effect uses serious science to reveal the remarkable power of fun and humor in business: That leaders who are light-hearted earn more on average than their peers; that entertaining workplaces have more loyal employees and customers; and that employees who are considered humorous are vastly more likely to get promoted -especially to senior jobs.
 The Levity Effect is for anyone who wants to build an engaging, productive work culture and a more successful career.
Click here for a preview of speaker, Scott Christopher, in action.
| Sound like fun? Click here for more information and click below to register. |
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I hope everyone can make it to such a fun-filled, entertaining, and ultimately educational evening. Complete your registration by clicking the link above.
Over 50,000 Girls Scouts descended upon the Mall of America on Saturday setting all kinds of records for MOA to celebrate 100 years of Girl Scouting. On March 12, 1912, Juliette Gordon Low, founder of Girl Scouts, ignited a spark that would become the flame that has burned for 100 years helping girls develop courage, confidence, and character to make the world a better place.
Since the very beginning the strength of the Girl Scout Movement has rested with its volunteer membership. Millions of women and a few men have helped girls grow strong for 100 years. But for that individual girl it is her leader or one special volunteer who makes the difference. Girl Scouts, take time to remember that special leader who helped you and take time to be that special person for the next Girl Scout.
Click here for more information on Volunteering with Girl Scouts.
Congratulations Girl Scouts, 100 Years – WOW!
For more on how Girl Scouts has impacted my life, please read this week’s Publisher’s Note.
Think Time – The greatest gift you can give yourself is time to think and ponder. Bill Gates is famous for his Think Week where he takes his pile of books and takes time to step back and think. We don’t all have the luxury of billions but we have the same number of hours in the day and days in a year. Too often the damn dailies get in the way of purposeful time to think, reflect, innovate and prioritize. We would all be better served to set time aside to think.
New Insights – Think time is a great way to discover new insights in your business or opportunities. Bill Gates has a specific routine he uses for his Think Week. Here are some lessons to consider:
- Give yourself plenty of time. You might not have a week but a day is probably too short.
- Prepare. Collect materials and plan what you want to ponder so you are prepared.
- Avoid the routine. Get away, by breaking up your routine, you engage different creative juices.
- Think don’t play. You may need time to relax but the purpose of this time is to think so be purposeful in thinking and challenging yourself to look at things differently.
- Take notes. If anything good is to come of your think time you better keep notes. Your best ideas are probably buried in the details.
- Take action. Follow up on your ideas or your time is wasted. Make stuff happen.
Ruthless Discipline Daily - Think week may be helpful to discover new insights but there is ample evidence that a few minutes of think time each day can help focus and prioritize your actions to those things that will have the biggest impact of your business and life.
Priorities Matter – Bethlehem Steel - At the turn of the 20th Century, Ivy Lee approached the President of Bethlehem Steel, Charles Schwab, with a proposition to increase his people’s efficiency. He wanted to spend 15 minutes a day with each of his executives. The cost, nothing unless it works then pay what you think it is worth. Lee spent only 10 minutes with the top executives asked them to promise that for the next 90 days before you leave the office each day you will make a list of the 6 most important things you have to do the next day and rank them in order of importance. Check them off as they are completed. At the end of the 3 months, Charles Schwab sent Lee a check for $35,000 at a time when the average wage was $2 a day. Priorities Matter!!!
Accountability Coach - Many business owners are easily distracted by shiny pennies, the damn dailies and the crisis of the day. An accountability coach can help. I use Suzanne Mollerud of Lyon~S Focus, www.lyon-sfocus.com, who can help you build your focus plan and keep you on track. Even a friend could help. If complete strangers can help you be accountable in an AA meeting, a trusted friend should be able to help. Often times focus is not what you do but what you do not do.
Only you can decide what is most important but you need to take Think Time to make the best decisions about your time.
If increasing revenues and improving cash flow is important- YOU MUST BE here.
Don’t miss John Lankford’s Marketing and Sales Workshops Designed Exclusively for Entrepreneurs, Thursday, February 16, 2012.
During these workshops you will build an actionable plan to attract more qualified leads and close more deals faster. John is a RESULTS GUY, you will get results.
Clients have experienced double and triple digit revenue growth using his system.
I am very pleased to be able to bring in nationally recognized, 4 time North American Business Coach of the Year, John Lankford, for just one day to share his Marketing and Sales workshops.
In the morning: 12 Marketing Keys of Successful Entrepreneurs, for only $595 two people from your company you will have an actionable one page plan to attract more qualified leads.
In the afternoon: A Sales System that Works, for only $595 for two people from your company you will have an actionable one page plan to land more customers.
Sign up for both for $997 and enjoy lunch with John between workshops.
Conveniently located at the offices of Olsen Thielen at I-35W and County Road C, 2675 Long Lake Blvd, St. Paul, MN 55113.
For more information, click on the links below, but all you need to know is you will learn how to attract more qualified leads and land more customers.
If you want more leads or want to close more deals, sign up for these Thursday, February 16, 2012 workshops.
Space is limited. To sign up email Jeff at jredmon@redmonlaw.com or call at 715-386-0100.
WHO – Who is the core customer of the enterprise. This defines the potential customers most likely to buy the product or service in the quantity required for optimal profit.
Is your juice box customer the 4-year-old who drinks your product or the 25-40 year-old, well-educated, internet savvy mom? Robert Bloom helped Nestlé move from an ‘also ran a juice box company’ to #1 by recognizing that Mom was their customer and targeting the well-educated, health conscious Mom in all their marketing.
Personalize Your Customer
Bob Bloom, author of “Inside Advantage,” is the grand master at helping identify the ‘Who.’” The key is to personalize your customer. This is more than understanding your target market; it’s about putting a face, name and persona on your customer. “Getting to know your customer by thinking about her or him in human terms – not as a statistic – will help facilitate a positive sales outcome, ” says Bloom.
- Start with the demographic attributes of your core customer.
- Move to the psychographic characteristics.
- Then, make it personal. It’s ok to stereotype here, we’re looking for the 80% not all 100%.
- What are their likes and dislikes?
- What other interests do they have?
- Are they comfortable on the internet or are they the low tech?
- Is there something truly unique about your buyer that might distinguish them?
Curves is a classic “Who” study. A middle aged woman, ready to be fit, not too athletic, hates spandex, little or no exercise experience. With this “Who” in mind, Curves not only shaped their marketing but shaped the entire customer experience. The Curves workout is a set of easy to follow stations that fosters social interaction. Understanding their “Who”, you won’t find the classic exercise mirror wall in a Curves. Curves knows it’s Who.
80% Ain’t Bad to Define Your Core Customer
Inner Circle founder Norm Stoehr often talked about his restaurant experience with a house dressing that 80% of his customers loved, 10% thought it was too spicy and 10% thought it was too bland. Our tendency is to fiddle with our 80 % approval rating to satisfy what may simply be outliers. Do not mess with success. The 80-20 Rule is alive and well when it comes to your Who.
Figure out who your “Who” is, keep it dynamic, and let it evolve as you sharpen your understanding about what motivates your best core customers.
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